At Riversdale Road, Hawthorn, a premium multi-residential development by Pomeroy Pacific and delivered with Espire, Decoflame fireplaces were specified throughout the entire project—embedding real-flame ambience into the architectural DNA of the building.
This was not a single feature install. It was a whole-of-project fireplace strategy designed to elevate resident experience, strengthen buyer appeal, and give the development a point of difference in Melbourne’s competitive luxury apartment market.
Why Fireplaces Matter in Premium Multi-Residential
In high-end apartments, materials, lighting, and joinery do the heavy lifting. A real flame adds the one element those cannot: movement and warmth that changes how a space feels at night, in winter, and during entertaining.
For Riversdale Road, Decoflame BEV fireplaces were used to:
- create emotional warmth in living zones,
- anchor feature walls without flue constraints,
- enhance the perceived luxury of each residence,
- and provide a consistent premium narrative from display suite to handover.
The Decoflame Advantage for Developers
Decoflame has manufactured in Denmark since 2008 and is globally recognised for BEV (Burning Ethanol Vapour)technology—delivering a real flame aligned to modern architectural requirements.
BEV Net Zero Features Ideal for Apartments
No flue, no gas lines
Critical in multi-residential where penetrations, shafts, and services coordination are complex and costly.
Net Zero positioning
Supports progressive, sustainability-aligned project messaging.
Compact architectural integration
Allows fireplaces to be designed into joinery, stone, and feature walls with minimal spatial penalty.
Electronic control & safety systems
Purpose-built for reliable operation in residential environments.
A Consistent Luxury Language Across the Development
By specifying Decoflame across the project, Riversdale Road achieves:
- visual and experiential consistency between apartments,
- a premium upgrade over electric or decorative alternatives,
- a genuine lifestyle feature that buyers immediately understand,
- and a memorable point of difference during sales campaigns and inspections.
For developers, this translates to stronger buyer emotion, longer inspection dwell time, and a tangible luxury cue that photographs exceptionally well for marketing.
Built for Modern Melbourne Living
Located in Hawthorn, Riversdale Road sits within one of Melbourne’s most desirable residential pockets—characterised by heritage streetscapes, mature trees, and discerning owner-occupiers.
A Decoflame real-flame fireplace complements this context perfectly:
- winter ambience without smoke or flue,
- architectural presence without visual clutter,
- and a feature aligned to how residents actually live and entertain.
What This Project Demonstrates to Architects & Developers
This project shows how fireplaces can be elevated from “optional extra” to core architectural feature when the right technology is specified early.
Decoflame BEV fireplaces enable:
- easier coordination during documentation,
- fewer services constraints during construction,
- premium positioning in marketing material,
- and a better end-user experience at handover.
Engage Decoflame for Multi-Residential Projects
For architects, developers, and builders delivering premium apartments across Australia and New Zealand, Decoflame provides:
- early design collaboration,
- specification support and CAD resources,
- guidance on apartment integration,
- and project supply with installation support.
